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Writer's picturePayal Khemka Bapna

Squish Town

Updated: Oct 25, 2023

Get ready to be whisked away into a world full of mesmerising fragrances with Squish Town's premium bath and body products. The brief was to showcase how Squish Town products are blended with the finest ingredients, sourced from all over the world, and packaged to perfection.

SqUish lown is dedicated towards delivering an experience to it's users and our designs had to be the channel for it. They are here to give you the much needed me time that will leave you refreshed and rejuvenated. We made sure that their users are spoilt with opulent choices, both in fragrances and innovative packaging


From custom illustrations to patterns, the packaging and media for Squish town is one of a kind in it's market segment.


Each aromatherapy combination was illustrated to showcase them as the main character of the product.

With attention to detail, every digital design element of the brand was meticulously crafted to harmoniously convey the brand's colors and narrative. This seamless integration of design elements resonated consistently across all aspects, from packaging to social media, allowing the brand's identity to shine through.

See these products in all their glory at www.squishtown.com

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